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Wysłany: Wto 17:25, 12 Kwi 2011 Temat postu: MBT Schuhe günstig Low threshold of the industria |
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Low threshold of the industrial chain to be lack of water purification machine industry in transition seeking to upgrade
low threshold of the industrial chain to be lack of water purification machine industry in transition seeking to upgrade
present, water purification machines placed in front of the biggest problems is the enterprise to quickly establish an integrated industrial chain of control, completion as soon as possible standards in product, service, marketing system and other aspects of short-legged, to standardization, standardization, universal to promote the industry upgrade and enhance the threshold.
Hu Weijie revealed that this year Abbott and after-sales service in marketing channels into two gravity, through the original At the same time, water purifier, drinking straight national standards for the two products are also under development, will be on the industry to promote the formation of a new round of development. In addition, the United States, Patio and other large companies have quickly shifted from the fountain drink straight, will be beneficial to accelerate the maturity of the industry.
management article published in vPro line | / darticle3/list.asp? id = 121302 | 6
black Mayibote leap
from the sales of six million yuan in 2006 to 88 million yuan in 2009 sales, as a water purifier is located in Cixi of Ningbo enterprises, the Abbot in a few years will be a rapid development . Hu Weijie revealed that the current Abbot of the production reached the top three industries, sales of the top five can be stable industry.
the rapid growth of the Abbot, Pangya Hui believes that companies have chosen the one hand, is in a high growth industry, so the growth rate is faster than other areas; the other hand,[link widoczny dla zalogowanych], Abbott is choose its own brand, OEM OEM, 3-legged walking overseas market strategy, the ultimate in size and made a leap in sales development.
It is understood that the company not only Abbott After the infrastructure in 2007 and 2008, to enhance the marketing year,[link widoczny dla zalogowanych], 2009, brand building, after the three-year development plan, Abbott will adhere to the OEM, the promotion of its own brand of market expansion. Hu Weijie said, will increase product innovation, increase the product's industrial design to high-end,[link widoczny dla zalogowanych], fashion, fine elegant and so on trend, a comprehensive two-year counterparts to ensure the leading edge.
in marketing mode, the Abbot in product marketing and service system on the depth of innovation and imitation of Gree air-conditioning,[link widoczny dla zalogowanych], and distributors to establish a joint venture, by way of share cooperation, planning 3 years listed.
and an industry to
Last week, our reporter in the water industry in China to attend the first real marketing forum was informed that the face of a market of up to several hundred billion, an annual export volume up to 500 million units of small appliances segment products, water purifier market development in China, although after 10 years of industry exploration and development. But the industry still faces low barriers to entry, lack of product standards, market competition disorder, low degree of brand concentration problems.
Cixi Abbot General Manager Hu Weijie Environmental Science and Technology Industrial Company believes that the enterprises need for product development, technological innovation, branding, service and other industrial chain integration to achieve a new round of restructuring, especially the big companies should use their innovation, leading the industry to upgrade.
cocoon development of the industry to be a
of water purifier industry, along with the improvement of living standards, environmental degradation and water resources into the rapid growth stage. Management consulting firm on the Haizhuo Yue Principal Consultant Pangya Hui introduced, after 10 years of development, China's machinery industry has ushered in the golden water of the industrial-scale rapid amplification surge in the number of firms, products, technology upgrades faster.
present, water purification products, update rate is accelerating, from the household penetration rate is relatively high water boilers, drinking fountains,[link widoczny dla zalogowanych], the water softener, ion water machine, water machine, and much energy markets and consumer who favored drink straight and reverse osmosis RO UF ultrafiltration machine. Rapid increase in the technological content of products at the same time, industry is also facing greater embarrassment. Water purifier business entirely in self-promote and explore the environment, the Government has not given to the development of the drinking fountains policy support to enterprises.
Pangya Hui said that the industry is a Especially industry latecomers, to quickly move straight drink machine, water machine development, bottled water, drinking fountains and other traditional products for the attack, disrupt the order of competition in the industry, but also hampered the industry's technological innovation and industrial upgrading. (China Enterprise News, the reporter also addressed security)
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