China Bee difficulties chain break - the article _

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China Bee chain difficulties Breakthrough - The Innovation articles

industry operating environment and difficulties Anatomy
bee chain stores patterns in China before the ten years of rapid development, from the Wang's started to take the brand as the leading franchise business model, led to a follow-up a large number of bee products company, creating a monopoly chain bee products industry booming, prosperous situation. Also gave birth to such as Wang's, known bee Hall, Young, Yishou Garden, Po Sang Park, Shen Feng, Ming Yuan, health sources such as a disclosure in the industry which more influential brands. Until now, open a bee stores still have a lot of small and medium investors.
However, we should be clear that, due to the industry after years of rapid expansion, the development momentum of the past two years has slowed, the industry suffered a lot of bottlenecks in the development business, was felt weak network expansion, sales growth is difficult, or even decline.
2007 年 7 months, I have bee industry in the journal article entitled Lord of the resonance and positive practice. One year later, the macroeconomic environment and market environment has changed, these enterprises are facing new and more severe test ------- First of all, the situation from a macro point of view, put the overall global economy slow or even recession, oil prices skyrocket,[link widoczny dla zalogowanych], the stock market, property market slump, tightening of bank credit for small and medium enterprises, prices and other macroeconomic trends, coupled with rising raw material costs, labor costs, logistics costs increased by factors such as rising corporate operating costs, this series of signals and trends suggest that the Chinese economy in the winter has arrived!
bee chain stores and from the past two years faced model corporate market environment and competitive environment, the main difficulties faced are still ---- First, the market network expansion fatigue, slowed down, the center City and district bee products stores increasingly saturated market capacity. Investors more and more difficult to select the ideal shop. To expand the third and fourth level enterprise market, but third and fourth level of the consumption market is difficult to support the store profitable shop.
Second, single-store profitability is low. Shop the original store business remain difficult number of networks, many companies are shrinking or even signs, the core reason is that profitability can not be guaranteed a single store! Many investors because of their management capacity to deal with counterparts of other proprietary brands of homogenization of competitiveness to cope with the impact of low-cost market of bee products, special district marketing From EMKT.com.cn
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