Nike saw something special in Michael Jordan

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Nike saw something special in Michael Jordan, though. He was a champion with personality, charisma, and heart, and they were willing to put the company on the line. They knew from the beginning that he would be a star and wanted to help him get there. Finally, after much persuasion from his manager and parents, the reluctant rookie agreed to fly to the Nike headquarters in Portland,[link widoczny dla zalogowanych], Oregon to view a special video presentation and proposal though he later stated in retrospect that he went with no intention of signing with Nike.
The video presentation featured slow-motion clips of Jordan's college career and some of his high-flying Olympic moves with a background of then hit music "Jump" by the Pointer Sisters. Nike Head Designer,[link widoczny dla zalogowanych], Peter Moore presented sketches of AJ1 shoes, jumpsuits,[link widoczny dla zalogowanych], and sports apparel, all in black and red. Michael's remarks upon seeing the designs were less than enthusiastic. He is reported to have said: "I can't wear that shoe, those are Devil colors"