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Chery: the need for a new start

leader in China's own brand Chery Automobile is suffering from an embarrassment situation: own-brand passenger cars in the east by the policy when you are a big seller, but his precarious position as a leader.

both in the vertical comparison of sales data, or other independent brands have their own breakthroughs in some areas compared to 2009, the Chery, it seems more of a dull, and stripped of surprises.

Perhaps this does not is a coincidence. In the past four years, each and every person participating judges, no doubt the development of all own-brand car companies bit by bit, minor progress, and small distance has a more intuitive experience. For all the fourth consecutive selection of the judges involved, it also began with one kind of confused.

in the past four years, Chery had as a model for the Year Award, the annual Technology Innovation Awards and other awards of the landmark business, but nothing in this year's selection. This may be a coincidence, but if the development control context Chery four years, but such a match, which in turn can not be said to be a necessity.

to fourth selected as the starting point, to comb the development of Chery pulse, no doubt is

nothing of the confusion
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long ago in the selection of all models, Chery winning the prize is not news, it did not win a prize is news. Today, this news is exactly the place. 2009's

such a thing happened in other companies who might be able to understand, but when it occurs in the body when Chery to make people feel a bit incredible. The judges began to examine their selection is fair and objective, but when all the data presented in the report, when the judges had no alternative, therefore, reflect will become inevitable. Analysis of models has become a necessary procedure. Qibo Rui Rui: pipe line to be the new management to re-start.

Since 2007, Chery received This can also be obtained from the Chery awards over the years has been verified. Selection in 2007, A1 to enhance the quality of the strategy as the Chery products, was awarded the Technical Innovation Award, which is deserved. As a representative of the latest European styling of the hatchback car, A1 and very contemporary sense of power.

lovely mellow with QQ, different design on its front face a little more publicity, the overall shape is also more of a sense of maturity. Prior to that, Chery A1 is equipped with self-developed 1.3L ACTECO engine, maximum power is 61 kW, maximum torque is 114Nm/3800rpm, displacement of 1.3 liters for a car, it has become enough.

and let the reporter was deeply impressed, especially A1 precise steering and well-tuned the suspension system. In the turning process, and even the uphill or downhill on the road where the water would not have understeer and oversteer situations, and will not have much body roll. It is by virtue of these outstanding overall performance, A1 in technological innovation, conquered the hearts of all the judges. Chery Automobile

As the second phase of the strategic model, A3 launch its own statement in accordance with Chery is from the For this car, Yin Yue has used such words to show his feelings, the Chery A3 market, Chery thirty thousand people poured into the hard work, dumped into a decade of innovation is all about.

A3 Chery is not just a turning point, but also a turning point in China's automobile industry. Be overstating to such a height, A3 does have some attractions, the Chery A3 publicity on, some terms are repeatedly mentioned: consumer groups tailored made; ACTECO using self-developed engine, efficiency and energy saving; quality chassis with four-link rear suspension system to ensure driving comfort and handling; with a large number of high-strength steel beams, equipped with ESP electronic stability systems, both passive and active safety performance of the double. the Year Award selection models. The significance of the Chery A3 is far more than that, in fact, one million vehicles off the assembly line Chery ceremony, A3 aura even been further amplified, Chery hopes to build the QQ in a myth, the myth of re-shaping an A3 . But this myth has not yet been created, Chery is in the next year, eye-popping.

perhaps, for the Chery, I did not fast enough, but the competition is faster. 2009 auto companies for their own brands, it is definitely proud of the year, no matter how important the factors inside the policy, but this time, the independent brand firmly grasp this opportunity, which is sufficient to explain the progress of own brand . More rare, but it is some of the details of the progress. Great car based on the strategy of build quality, so the first time topped Wall Behind the Best Model of the position, perhaps, this is also the Great Wall, one of the best rewards perseverance; BYD F3 invincible in the market, people For vehicles suitable for China's understanding of national, with a more intuitive feeling; Fengshen S30 on the outstanding overall performance advantages, but also marks the east on the road in their own brands take a solid step forward. Chery

contrast, although a brand called complete layout has already begun, but for a car company should adhere to some of the best things is to create more demand for the Chinese market models, and constantly details of progress, but in the absence of Chery.

Ruiqi MI, although the Chery located in the high-end, but Gaokaidizou, not from the true meaning of such a strategically important models were crafted to release to surface to the market.

In addition, A3 a year ago, although there was superior to others, but under pressure in the market, Chery to build on in the details of less dedicated, this time, M1 and A3 come out with the rapid progress Some companies, when compared, it appears Minglasunshan normal.

multi-brand distribution dilemma

2009 年初, as the Eastern Han Dynasty Jian Cao Cao's Now,adidas scarpe, 2009 is already gone, Chery In addition to the Chery brand in the overall auto market to maintain strong demand for good posture, the Rui Qi, Wei Lin and