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Wysłany: Wto 17:32, 19 Kwi 2011
Temat postu: Belstaff España sales dominated the stage
three stages the structure of domestic enterprises, the form of marketing organization through three phases, the first sales-oriented marketing the second phase of both sales, the third phase of the market led by the Ministry (Ministry of the end of the big market.) These three stages, reflecting the company from weak to strong, from the foundation of the state to survival and development from high-end platform for enterprises benefit from the accumulation of about tactical strategies for the transition to the recovery process of social effects.
Medium and small pharmaceutical companies re-organized marketing system (Part I)
Ministry building in the market early, low quality of personnel will meet the objective reality of lack of work experience, the work of the early marketing and expression with a lag is not rich, working copy out of touch with the characteristics of market demand , considering the ability to change the status quo of enterprise management maturity level. Enterprises during this period, the market system is also very characteristic composition of almost the same color of the airborne, so that the membership would generally lead to two outcomes, one is the integration of new talent is a cluster of successful companies into multi-cultural, so that enterprises to be more a compatibility; one is generated by the work of thinking and understanding on the differences are not synchronized, the expectations of businesses and individuals also difficult to achieve.
enterprises small to large scale operations, management, escalating homeopathy, management organizations, so from simple to complex. Enterprises of different scale of operation so that the construction of a phased marketing organization, functions and responsibilities of the market system at different stages in the enterprise also has its distinctive the different characteristics of different stages of construction of different marketing organizations, according to local conditions best fit the current situation makes business organization structure,
MBT Günstig
, the optimal configuration to maximize the marketing efficiency, it is the subject of this article.
three stage classification business conditions in the list of the different stages of the comparison, because of the differences between the projects, but also determines the structure of different marketing organizations.
pharmaceutical companies marketing system consists of two main functions of the organization structure, sales execution and marketing planning. Pharmaceutical companies have a successful marketing operation of the common features of organization, that deal with the relationship between marketing and sales. Only value was the sale of the system output returns to win is now a basic condition for sustainable living; but also to the strategy of tapping the potential of the market system of pre-cast, winning large-scale development in the future take-off platform.
many companies the sales function and the system is very thorough understanding of the scope of work, the importance of sales efforts are also high. But when it comes to their market system, many enterprises to understand and functions are very different from the domestic pharmaceutical enterprises are mostly developed from small-scale enterprises because of the concept of years of hard work precipitated the formation of the CD sales success of the supremacy of mindset. Chinese papers League finishing.
project
variety of sales amount of time the current number of advantages of the core species proportion of investment sales system marketing department set the first stage of policy ≤ 1 亿 good good comparison of similar sales potential ≤ 2-agent system ≤ 8 full sales and marketing support system for a total of not more than 5 people. Are responsible for logistics, commerce, there are 1 or 2 product manager. ≤ 5 亿 similar second stage high-tech professionals highlight the efficacy, quality-agent system ≤ 4 ≤ 10 + Direct manufacturing business market system,
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, planning, academic, information and other departments ≤ 10 亿 Hospital Phase III cover a high market share in the former well-known brand of hybrid system of ≤ 6 ≤ 15 In addition to these departments, the market system, additional public relations, business, advertising department, academic department are isolated issues, marketing, medicine, and focus group
sales dominated the stage domestic pharmaceutical enterprises in the initial stage, usually only one or two sales potential of the species, the first thought is realized through the products, see the rice chaff blowing need is realized speed. Speed determines the realization of the continued viability of enterprises, because the long wait for the development and production losses overwhelmed early, enterprises, regardless of enterprise funds, managers of the patient, the team's confidence at the edge of a spent force, whether business or agency directly enterprise business system, and compared with the present concern of enterprise and down all the propositions.
marketing program in the very early just some sales data within the pile, the lack of development suited to their product sales of innovative elements, general function is limited to provide an annual sales plan, start working on the surface of market analysis, started to engage in some of the concepts of product positioning and depth of the excavation, no substantial short period of time marketing the development, to some extent also plays the role of marketing logistics. CD sales oriented corporate management thinking has not been the real change, for the breakthrough in the marketing department with suspicion at the wait and see, when expectations are not realized in a short time, the fast is not the functions of this new interested in the pace of work back to the work environment,
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, and leave those who are smug marketing manager, who closed the door to let these functions daze.
businesses fighting for survival, and even regardless of the legality and rationality of means, how to how to facilitate, not take care of business a brand and corporate culture construction work, no time for new product development, products Academic the concept of the excavation. Understanding of the enterprise to promote their products will stay in the back section of the cash and then put into production a simple supply chain procedure, marketing is leading to promote the value of team first, the demand for gold salesman presided over the structure of marketing systems and strategies oriented. In the early stages of business development, most companies do not form their own marketing department, even with nominally the marketing department, but the work is to maintain the fax transmission decree logistics and other aspects of logistics services organization. In the market to create a winning company is still looking for based on the fulcrum of the period, the firm demand for the establishment of the market system is too vague, so we do not call at this time as the first stage.
analysis of this analogy does not apply to foreign enterprises to enter China market status, does not apply to domestic capital group analog scale pharmaceutical companies for new investment. Marketing system on the topic of this reorganization of the hospital confined to Special Drugs category within sales, marketing organization structure of the matrix of its changes are not as OTC, generic drugs, and other sales methods, and other end-level seminars to promote the content of analogy.
division of the first phase, with the increase in Days sales outstanding and original accumulation of capital, companies increasingly have a certain strength, for the establishment of the market system provides a relatively loose network of financial and performance stage debut . With the sales volume continues to expand, growing from the terminal problems,
belstaff bolsas
, troubled companies whom the escalating conflict,
Belstaff España
, the original sales department and other functional departments can not afford to problem solving; marketing system to promote sales of single way to do new business attempts, end-market sales support calls for service in the system becoming more urgent, at this time, in order to seek further development to meet market demand, companies set up a true sense of the function of the market independent of the sales support system. More articles related to topics:
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