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<table border="0" cellpadding="3" cellspacing="1" width="100%" class="forumline"> <tr> <th class="thCornerL" width="22%">Autor</th> <th class="thCornerR">Wiadomość</th> </tr> <tr> <td width="22%" align="left" valign="top" class="row1"><span class="name"><a name=""></a><b>ED0crE2E3</b></span></td> <td class="row1" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><img src="http://picsrv.fora.pl/Elveron/images/icon_minipost.gif" width="12" height="9" alt="Post" title="Post" border="0" /><span class="postdetails">Wysłany: Pią 10:04, 15 Kwi 2011<span class="gen"> </span> Temat postu: Evaulating Web Site Performance</span></td> </tr> <tr> <td colspan="2"><hr /></td> </tr> <tr> <td colspan="2"><span class="postbody">However, just because hoards of people have passed through <br />your gates does not mean your site is successful. Usually, <br />you want those visitors to actually do something there. It <br />is equally important to monitor the number of visitors to <br />your site who made a purchase. This figure is called the <br />site conversion rate, and it is an essential element of the <br />efficacy of your website. <br /> <br />If you expect your site to stimulate some form of action, <br />whether it is visitors filling out a form so a <br />representative can contact them, or purchasing a product, <br />there are steps you can take to insure that your website is <br />functioning at peak efficiency. One of the first indicators <br />of how well your site is working for you is finding out the <br />number of visitors in a given period of time. A good <br />baseline measurement is a month in which you haven't been <br />doing any unusual offline promotional activities. <br /> <br />If your website is set-up to get visitors to fill out a <br />form, make sure to then figure out what the difference is <br />between your site conversion rate and your sales conversion <br />rate. This is because not everyone who fills out your form <br />will actually become your customer. However, whether your <br />site is set-up to sell a service or product, or to get the <br />visitor to fill out a form, the site conversion rate will <br />measure the success or failure of your website whenever you <br />make changes to the site. <br /> <br />You may find that you need to implement some additional <br />marketing strategies if you find that traffic to your site <br />is extremely low. There are several effective methods to <br />improve the flow of traffic to your website, particularly <br />launching a search engine optimization campaign. This <br />campaign is targeted at increasing your position in search <br />engine results so that consumers can find y <br />To find the site conversion rate, take the number of <br />visitors per month and figure out the percentage of them <br />that actually performed the action your site is set up for. <br />For example, if you had 2,000 hits to your site, but only <br />25 of them purchased your product, your site conversion <br />rate equals 1.25%. To get this figure, take your number of <br />visitors and divide that figure by the number of visitors <br />who made a purchase. Then divide that result by 100 (25 ?00 X 100). <br /> <br />v class="googleright">Setting up a website is the very first step of an Internet <br />marketing campaign, and the success or failure of your site <br />depends greatly on how specifically you have defined your <br />website goals. If you don't know what you want your site to <br />accomplish, it will most likely fail to accomplish <br />anything. Without goals to guide you in developing and <br />monitoring your website, all your site will be is an online <br />announcement that you are in business.</span></td> </tr> </table></td> </tr> <tr> <td colspan="2" height="1" class="spaceRow"><img src="http://picsrv.fora.pl/Elveron/images/spacer.gif" alt="" width="1" height="1" /></td> </tr> </table>
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