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Dołączył: 29 Paź 2010
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Wysłany: Nie 0:56, 21 Lis 2010 Temat postu: ghd haarglätter Media, pharmaceutical and equipmen |
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Media, pharmaceutical equipment,[link widoczny dla zalogowanych], the catalyst for enterprises to create brand
Production, the inevitable trend in the survival of the fittest, build brands and create greater glories is of great strategic significance. No matter what industry, the face of market competition, products, professional technology is the prerequisite and basis to compete. The weakness of those technologies, technical facilities and means of the relatively backward enterprises in technological innovation to imitate the strategy is often a lack of research and development of new products, which in market share behind on speed step, often only by low prices to snatch market. Low prices also reduce the value of brand and lead to the continuous depreciation of the brand, and ultimately HangyeTanta. ◆ I study of the industry to get a real exchange,[link widoczny dla zalogowanych], to achieve the goal. (1) market effect. First, pharmaceutical equipment, pharmaceutical companies and one-way information dissemination, potential customers, directly or indirectly support a requirement to realize their own value, it will generate awareness of feedback and communication, communication must withdraw from the market. Therefore,[link widoczny dla zalogowanych], only the combination of pharmaceutical equipment, pharmaceutical technology company, has a breakthrough with the points, pharmaceutical and equipment companies released the first communication signals or information, through the traditional design concepts and technical bottlenecks, enhance product development and research capacity, to accept the market challenges and holds the competitive advantage of a longer time. Meanwhile, the brand's customer service system, will include behind the technology, norms and cultural connotations, customer service is to demonstrate the corporate culture and an exchange rate, market promotion, the industry's technical characteristics of their products have a considerable understanding can be personnel products to help pharmaceutical companies comparison and selection, and user feedback can also promote technological innovation and further refinement. Industry, the most direct channel image, customer service is an important corporate culture (2) how to select the appropriate platform? Any brand can not be separated to be part of the customer service system needs to build brand characteristics with the construction of ideology-oriented corporate culture to carry out. Corporate culture is not to promote their own employees, but the effect of publicity exists, skills, cost and other issues, how to use the least cost to get the best publicity is required to promote the brand companies enjoy, more importantly, the spread of social process, the formation of the brand had to solve practical problems. To select the first professional media is the only way in the professional media, the spread of corporate culture characteristics, radiation, osmotic process. A service system has become a brand, is the role of culture, culture is soft, the service is also soft, with all the social workers is closely related to career development. Transactions between businesses and customers of the product, but to enjoy the service. Capabilities of the device can continue to help customers create business efficiency and social value. 3 medium to create brand pharmaceutical equipment industry is a catalyst for the creation of the brand is not in the media do a few simple pictures propaganda, mixed with a Lianshu can be formed, and we all know, the pharmaceutical products and equipment from the shape can be that are very close, just pictures from a simple product is impossible to understand the characteristics and performance of products, only through further technical exchange in order to truly bring products to market. Media advocacy and the exchange of technical papers are related to the exchange and communication of potential customers, but also the infiltration of corporate culture and product services. It can be said to be mutual understanding between people through the exchange and communication of a business to obtain market acceptance, communication with the industry is required, use the appropriate method of communication with the industry is key to corporate branding, enterprises the right platform to promote their own product technology and corporate culture can also be obtained through feedback from users of this platform, only to participate in the discussion both supply and demand on the body to communicate with the brand awareness in order to achieve a multiplier effect,[link widoczny dla zalogowanych], because only the professional media to true, the scientific and professional reflection of product performance, features and application results, and even all the details of the product; second concern is to select the media industry, this is because only the supplier and the purchaser in the mutual interest the media to form a real exchange. 4 Conclusion pharmaceutical equipment industry reshuffle is inevitable,[link widoczny dla zalogowanych], to accelerate the pace of survival of the fittest, we must speed up the shuffling process, to create the boutique industry enterprises, increase the strength of the enterprise product technology and brand publicity and promotion, so that do not have the conditions of small-scale enterprises in the competition of natural selection. Enterprises should focus on development of competitive products, consolidate and expand market share, professional media in which no doubt can play a catalytic role. With the arrival of new GMP, with independent innovation capability and industrial technological advantages of the enterprises will become the industry winners. Received Date: 2o09-06-01 Author: Liu Chuanxin (1984 a), male, Lianyungang, Jiangsu, Assistant Engineer, is engaged in the equipment market research. 2O 2009 Electrical Information section 23O of the total of 23
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