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C2C e-commerce platform in China Empirical Analysis of operation mode

[Abstract] China C2C e-commerce market space and great potential, but most of the C2C e-commerce platform has not yet profitable,[link widoczny dla zalogowanych], their need to bear the high operating costs, which will bring the entire C2C Industry to development pressure. In this paper, the main Chinese C2C e-commerce platform for empirical analysis of its operating model to the market development of effective recommendations made. [Key words] C2C e-commerce platform business model an empirical analysis, C2C e-commerce market overview DCCI Internet Data Centre issued January 8 \: 2007 China C2C e-commerce market to maintain healthy growth, transaction size is 41.04 billion yuan, up 90% over 2006; the next two years, a total of C2C e-commerce site will continue to rapidly increase the scale of revenue (see Figure 1). Meanwhile, the Chinese Internet Network Information Center (CNNIC) released the \will reach 2.8%. But the \C2C face of such a large market and such a vast space for development, the platform operators are relying on their own advantages, to carry out differentiated services, in order to win the competition in the market. However, China's C2C e-commerce platform for the major (such as Taobao, eBay, pat network) has not yet achieved profitability, their need to bear the high operating costs, which will bring the entire C2C industry development pressure. Is in training, development of C2C e-commerce market in China has its own characteristics, the successful experience of foreign countries has not worked here, C2C e-commerce platform between the need to explore the growth and profitability for their business model.

Figure deal size in China C2C e-commerce website development II, C2C e-commerce platform, according to IResearch Analysis statistics,[link widoczny dla zalogowanych], in 2007 the trading share of Taobao the size of China's C2C market transactions 83.6% 8.7% network pat,[link widoczny dla zalogowanych], eBay accounted for 7.7%. From a technical point of view, the online payment platform, real-time communication, integrity and security and other aspects of mature solutions (see Table 1), provide similar services. Therefore, the degree of success depends largely on the platform to customers of its viscosity, the specific performance of the platform provided by the service differentiation. 1. Taobao Taobao is China's largest C2C e-commerce trading platform, Alibaba (China) Technology Co., Ltd. based on its successful experience in the B2B market and service capabilities effort to spend huge amounts of money built. (1) Taobao since its inception, has always insisted on the C2C free policy. It is also the strategy to defeat the eBay eBay has become the market leader. (2) is committed to building three-dimensional Taobao district, the establishment of the largest online retail market. (3) 2007 年 7 months, Taobao launched network marketing business, by selling advertising,[link widoczny dla zalogowanych], value-added services such as new ways to make money. (4) Taobao's new \According to Taobao station information display (such as the emergence of Taobao Mall), in the near future, Taobao is also about a new on-line B2C platform to seek new development possible and space. More articles related to topics：

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